The Aspen Institute Kyiv initiated the creation of the a Communications Group within the program for the Community

The Aspen Institute Kyiv held the inaugural meeting of the Communications Group on November 30. Alumni and members of the Community working in the fields of media and communication attended the meeting. 

Among the possible tasks of the group, mentioned by the participants, are the exchange of experience and collaboration on issues that have a communication component. For example, countering disinformation or representing Ukraine on the international stage. 

The participants also discussed the formats of the group’s work in the future. One of them was tested during the meeting. Read about it below.

AspenLab: Grand narrative about Ukraine and working with platforms relevant to international audiences

Communication and media experts analyzed Ukraine’s strategic communications with the world in the AspenLab format. It involves considering a particular challenge from different perspectives: through discussion of texts, various methods of analysis, and group work. 

We discussed the importance of the grand narrative about Ukraine and microtargeting, taking into account the specifics of audiences, the choice of appropriate platforms for each of them, and opportunities and challenges posed by artificial intelligence. 

The Institute’s team will prepare a more detailed report based on the discussions and share it with the stakeholders. 

Denys Starostin, Communications Manager at the Aspen Institute Kyiv, and Kateryna Spivakova, Director of Communications and Government Relations at Kernel, coordinated the meeting. 

Andriy Kulakov, Program Coordinator for the Aspen Institute Kyiv Community, moderated the AspenLab. Alim Aliyev, Deputy Director General of the Ukrainian Institute and member of the Community Council of the Aspen Institute Kyiv, initiated the AspenLab.